About Geoff

As a recent MBA graduate, I spend my time absorbing as much information as I can about sustainability (in business and otherwise), environmental issues, and the social economy, regardless of the medium. To say that I’ve fully imEnjoying the view of Mt. Cook- Lake Tekapo, New Zealand (2007)mersed myself in the sustainability movement would be a fairly accurate description of my life. I seek out as much information as possible whenever possible.

My past life as a winemaker in southern Ontario was incredibly satisfying. It just wasn’t satisfying enough. I realized that to feel fulfilled my professional career had to marry itself with my personal values. Knowing that the transition to another profession would be challenging, I decided that the best course of action was to pursue an MBA degree, which took me to the Sauder School of Business at the University of British Columbia… and Vancouver.

I have just finished working as an independent business consultant in the development of a business plan for a First Nations member wanting to open a fishing charter company in Tofino, British Columbia. Prior to that, I was working with ISIS, a sustainability research centre operated out of UBC’s business school. Both of these roles gave me access to an amazing wealth of knowledge and continues to keep me involved in the sustainability conversation.

At ISISI, I developed a process framework for the inclusion of sustainable and culturally-appropriate house design features for the Nuu-chah-nulth peoples of Vancouver Island, with the intention that the work can be handed off to future First Nations housing developments for quick and easy interpretation and integration into their own plans.

Having finished my MBA degree I’ve made the transition to a new career, one that is constantly evolving. In the same way that my professional career has informed my personal life, so to has my personal life informed my professional career. The result is that each helps to fulfill the needs of the other. I’ve been incredibly fortunate to have visited some wonderful places and met incredible people. Each has helped to shape my view of the world, and for that I am eternally grateful.


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